Tuesday, October 16, 2007
Advertising takes wings!
Inspite of flying extensively in India for the last 10 months or so, last week was the first time I flew Air Deccan. I understand that this is an extremely innovative airline when it comes to revenue maximization. Which is probably the reason it was acquired by Kingfisher some time ago. Air Deccan was started with a mission to bring air travel to the common man. Translation: cheap, low frills airline!
You quickly begin to understand their success when you notice the large ads painted on the exterior of the plane. You settle down comfortably in your seat and you see an ad starting back at you from the back of the seat in front of you. There are ads on headrest covers ... ads everywhere!
The airline even has a silent auction that is conducted during the duration of the flight. You can actually bid on items ranging from keychains to watches. If you have a winning bid, you pay cash for merchandise and pick it up before you deplane!