Friday, December 15, 2006
Peanuts and coke
I was on my first domestic flight in the US last week and flying from Los Angeles to Washington D.C. It is roughly a five hour flight and mine was an afternoon flight on American Airlines. As we reached the appropriate altitude, the hostess made her usual announcements about duration, flight time, dos and donts etc. followed by a description of in-flight food service.
The food service (Reminder: this is an afternoon, five-hour flight) consisted of a beverage. That is it. No peanuts, no pretzels, no cookie, nothing! A snack box was available for purchase ($10!) with two choices, both of which sounded unappetizing.
Of course, all of this reminded me of the 40-minute hops between Bangalore and Chennai where they fed you like this was going to be your last meal. I am reminded of the hot idlies, tasty snacks, yummy dessert, beverage and water served by polite and hospitable crew.
I remember reading recently that food service is not a significant expense item on an airlines budget. So what is wrong with this picture?